![]() ![]() ![]() A good place to start, is to check that the numbers you’ve collected for SMS marketing were collected with ‘explicit opt-in’. While we provide many tools to help you manage your data and make life easier, we always recommend you speak to your own legal counsel or consult with the ICO in order to ensure compliance. Whatever you choose, it’s important to ensure you have compliant consent to send to your customers. Provide incentives for customers to sign up via ‘text- to-join’ campaigns, by advertising a number online or in-person that they can text to opt in.You can also use our pages and forms functionality to create on-brand data capture with ease, either on your site, or using an email campaign.Asking for phone numbers at the point of customer sign up is a great way to build a database.There are many way to get customers to opt-in for SMS marketing. In this guide, we’ll walk you through the differences so you can find what’s right for you and get sending as soon as possible. But complexities of sending SMS as a business in the UK can often put brands off sending at all, mostly because there are a lot of options available to you. SMS is a valuable channel for both reach, and ROI. It’s clear to see why businesses are turning more and more to texting. In the UK, over 44 million consumers received a text from a business in 2018, and it’s not just direct to consumer models that are using the channel the use of SMS marketing grew 197% as a strategy in B2B efforts from 2015 to 2017 (Salesforce), setting a clear trend for the future. If you’re starting to think you should be making more of SMS as a business, you’re not alone. Region, so that you can focus on how using this channel for exceptional ROI onĭid you know that in the UK, there are 76 billion text messages sent every month (Statista), equating to 3,000 every second? Not only that, but according to Ofcom, as of April 2020, 96% of adults in the UK own a mobile phone, and every single one of those phones is SMS- enabled. ![]() We’ll help you navigate the regional rules of using SMS as a business in this ![]()
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